Giordano International was founded in Hong Kong in 1981 and is now one of the world’s leading international retailers of apparel and accessories for men, women and children. From its beginnings as a manufacturer of casual clothing in the 1970s, Giordano has developed into one of the world’s most renowned, apparel retail brands. By focusing relentlessly on its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity (QKISS), Giordano has grown from its single Hong Kong store in 1981 to the present network of over 1,800 stores in the Middle East, Asia, Australia, India, Eastern Europe and North America.
“To make people feel good and look great.” This straightforward mission has served the Giordano Group well since 1981 in guiding its growth from a manufacturer of casual clothing into a leading international retailer of apparel and accessories for men, women and children. By providing attractive everyday fashion in a comfortable environment, it has built a family of brands synonymous with quality, value and customer service.
Giordano embodies the contemporary lifestyle choices – simplicity in design and quality in substance. Its total commitment to superior service and outstanding quality and value has enabled the company to successfully execute on its multiple-market and multiple-brand strategy. It has successfully established retail operations in over 40 countries worldwide while continuing to develop and grow the brands Giordano, Giordano Concepts, Giordano Ladies, and Giordano Junior, each with its own individual market positioning and retail identity.
The heart of the Giordano system is that it is totally customer responsive. Information, speed and simplicity are the key components driving the entire operation. By keeping things simple, operations are streamlined and this allows for speed which in turn allows the creation of value, because time is money and by keeping matters consistently simple, Giordano can offer customer the convenience of knowing where to get their basic apparel problem solved. This is service.
