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Jewellery & Watches

Pure Gold
Pure Gold

Pure Gold

Excellence and innovation are the two pillars on which the Pure Gold Jewellers brand has been built, since the past 18 years. This venture has today blossomed into one of the most successful retail establishments for jewellery products in the UAE; with over 40 outlets spread across the Middle East.

As a market leader in this trade, we have shown the way forward by becoming the first jewellery retailer in the Middle East to gain ISO certification.

Our records in customer service are proven by awards such as the ‘Star Performer’ award for outstanding levels of customer satisfaction and the ‘Dubai Service Excellence Scheme’ award for commitment to customer service.

We provide many unique benefits along with our jewellery, including a certificate of genuineness, lifetime exchange and free lifetime repair facilities.

The Pure Gold brand portfolio includes:

Pure 22K - Traditional designs in 22-karat gold.
Pure Diamonds - Original Belgian diamonds embedded in 18-karat gold.
Oystra - A fine choice of real pearls.
Mosaico - A fascinating interplay of coloured stones with precious metal.
Murano - A colourful range of Murano glass embedded with thin leaves of 24-karat gold.
Pure Sparkle – Irresistibly priced 18-karat diamond jewellery.
Omri - Diamonds arranged from the smallest to largest in a progressive order.

Tel: 06 5745688     Fax: 04 3979300
Unit G04
Floor Ground Floor



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